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Behind the scenes: Mass customization 3D printers at Feetz

We had a great time down in San Diego when we went to deliver a new batch of mass customization 3D printers to our friends at Feetz. Feetz and retail heavy hitter DSW recently announced a strategic partnership in which DSW will use its considerable selling power to bring Feetz’s custom-fit 3D-printed shoes to consumers.

Hot off the heels of this announcement, Feetz has been preparing to ramp up production and install their first high-impact visual retail display for one of DSW’s most highly trafficked stores in New York City. We can’t give away many details just yet, but we’re so excited that the incredible display will include Airwolf 3D printers in action!

Order shoes the way you order a latte

Feetz CEO and founder Lucy Beard sat down and talked with us, offering up her amazing story and sharing some of the technical challenges she’s experienced on her entrepreneurial journey, advice for aspiring 3D-printed apparel designers, and her vision of the future of 3D-printed shoes:

Many understand the often harrowing struggle of trying to buy the perfect pair of shoes: You look at dozens of pairs of shoes until you find a style you like…only to find that they do not fit properly. Soon you find yourself trying on pair after pair until you find one that fits…only to find that you’re not too jazzed about the color, heel height, or style. Now repeat this process until you find the perfect pair of shoes (if you’re lucky). Maddening, isn’t it?

This is exactly what happened to Lucy while shopping for shoes one day. Frustrated and tired, Lucy took a coffee break and ordered up a “grande mocha light with two pumps.” And that’s when it dawned on her: Why can’t buying shoes be as easy as ordering the perfect cup of coffee?

That’s when Lucy set out to make chic and comfortable footwear that fits perfectly, offers a myriad of style options, and is easy to purchase. Feetz was born.

How does Feetz work?

Feetz is the first company to use 3D printers to produce custom-fitted, sustainable — and super stylish! — shoes. To order a pair of perfectly personalized shoes from Feetz, you simply download the brand’s app onto your mobile device and follow the simple directions for creating a 3D model of your feet. Feetz then uses the precise digital models of your feet to 3D print a fully customized pair of shoes that arrive on your doorstep in less than two weeks.

To make things even easier, once your pair of Feetz shoes wears out, simply mail them back and Feetz will recycle the old shoes and ship you a new pair. Your new shoes will be perfectly fitted, of course, thanks to the personalized measurements that they keep on file for you.

Why use mass customization 3D printers for creating shoes?

Feetz uses Airwolf 3D's mass customization 3D printers for manufacturing shoes.

Many were skeptical when Lucy set out to 3D print shoes. Would the 3D printers be powerful and fast enough to keep up with demand? Would the 3D printers have the capability to manufacture shoes out of comfortable, aesthetically pleasing materials while still maintaining the close attention to detail that is synonymous with quality? The answer was a resounding “yes.”

As much a tech company as it is an apparel house, Feetz went through a lot of trial and error before finding the right mass customization 3D printers for their product. Feetz needed a robust, user-friendly 3D printer that could produce the shoe’s unique woven-style upper and highly durable, but flexible, soles. Fortunately, Airwolf 3D printers fit the bill.

Feetz also considers the visual appeal of Airwolf 3D printers as an added value. Just as Feetz holds its shoes to high standards of function and beauty, Lucy also wanted 3D printers that meet those same standards. Kindly describing Airwolf 3D’s newest generation of Axiom machines as the “Apple of 3D printers,” Lucy found that Airwolf 3D’s mass customization 3D printers not only fulfilled Feetz’s rigorous manufacturing needs, but also serve as equipment that is beautiful enough to appear in Feetz retail displays and media photo shoots.

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